Finding your way

Founded by Moosa Khoory, Align Life focuses on providing life coaching to people. It helps people find their life purposes, and to choose a career path that will be fulfilling and rewarding.

Moosa Tariq Khoory is currently Head of Internal Sharia Audit at Dubai Islamic Bank. Moosa was awarded the 1st Place in “What’s Your Wild Idea” in a Global Summit, and his program has been recognized by global companies, consultants and leaders.

The Makeup Box is a Calicut based bridal makeover brand, led by Fidha Jafer, a self-taught makeup artist. The brand had quickly grown in its popularity and 2019 marked a new phase by opening its first luxury makeup studio and hairstyling salon.

With a desire to express this milestone, its diversification and a well-respected position within the industry, The Makeup Box approached us to develop a new visual identity system that would reach across every touchpoint including business cards , stationery, signage, and online presence.

Founded by Moosa Khoory, Align Life focuses on providing life coaching to people. It helps people find their life purposes, and to choose a career path that will be fulfilling and rewarding.

Moosa Tariq Khoory is currently Head of Internal Sharia Audit at Dubai Islamic Bank. Moosa was awarded the 1st Place in “What’s Your Wild Idea” in a Global Summit, and his program has been recognized by global companies, consultants and leaders.

Identity

Primarily, Align life helps people who fall under 3 categories:

People who have no direction or purpose in life and do not know what they want.
People who have found purpose, but do not know how to fulfil it.
People who have found purpose and act on it, but don't know how to scale it.

Symbolically, the role ‘Align Life’ plays in a person’s life can be compared to that of a compass.

Like the voyagers who used compasses to navigate, which helped them keep track of their path, to find the right direction, and reach their destinations, Align life helps people with their life’s journey.

We decided to discard the tree icon, as several competitors were using trees or leaves as elements in their logo. We went with an abstract symbol derived from the name of the brand.

The new icon is a combined representation of two parts of the name.
Chateau→Castle→Crown
Woods→Stylized W